Don’t Miss the Inaugural FinTech Competition at #XYPN16
We want to encourage the development of innovation in business-to-business products in FinTech by promoting the new technology startups of our industry. To do so, we’re hosting a FinTech Competition at #XYPN16 to promote these new technologies.
As part of this competition, we want to give you a preview of tech on the horizon and also allow a space and affordable option for new tech companies to promote, introduce, and garner interest in their offerings. The competition will be fierce and judged by industry experts, and all #XYPN16 attendees are welcome to attend.

Hosted by Bill Winterberg of FPPad

Judge Michael Kitces of Nerd’s Eye View & XY Planning Network

Judge Tom Kimberly of Betterment Institutional

Judge Ben Welch of TD Ameritrade Institutional
FinTech Competition Finalists
Snappy Kraken strikes the perfect balance between FinTech and MarTech by helping financial advisors deliver their services in ways the next generation expects and deserves: with seamless technology. Financial professionals get access to a single source for customizing, deploying, managing and tracking key business processes and referral generation campaigns.
Snappy Kraken simplifies a host of complicated technologies by integrating their key features into one easy-to-use dashboard. Unlike marketing automation software which is expensive and complicated, or agencies who charge thousands to build campaigns, Snappy Kraken comes pre-loaded with forms, procedures, checklists, scripts, client service communication threads, referral-generating programs, lead nurturing drip campaigns and more.
Trackable links and 800 numbers combined with simple reporting features allow advisors to measure all their online and offline marketing efforts to determine the true ROI of their marketing and communication spending.
RightCapital provides cutting edge financial planning solutions designed to enable financial advisors to efficiently and profitably produce customized financial plans. RightCapital has introduced specific functions that enable advisors to serve their Gen X and Gen Y clients including budgeting, cash flow analysis and debt management — all integrated with comprehensive planning components.
RightCapital’s planning tools include unique and innovative income tax planning capabilities that enable advisors to analyze, prepare and plan for the tax impact of various client life events such as buying a new home, raising 401(k) contribution levels to minimize AMTs, etc. Superb user experience and ease-of-use are important factors that RightCapital’s team recognized would be vital elements of financial planning tools built to promote interaction and collaboration between advisors and their Gen X and Gen Y clients.
RightCapital provides simple and powerful financial planning tools as well as a client portal where clients can access the system to monitor their plan and progress in real time.
Totum Wealth is a provider of institutional-quality analytics and innovative solutions for financial advisors, and is the first and only wealth management platform that analyzes comprehensive human capital factors in investment proposals.
Financial advisors can bring risk clarity to their wealth management practice by delivering fully-customized portfolios via an interactive visual interface. Built around the belief that each individual deserves a personalized investment strategy, Totum provides a thorough contextual perspective to help advisors better serve clients.
Unlike existing financial planning software, Totum goes beyond age and income to measure the impact of human capital factors, including geography, industry concentration, career, health, family, real estate and balance sheet. By using the platform to analyze specific risks in each client’s life, advisors can quickly and easily generate a compelling visual portfolio using any funds and stocks, compare results over various market scenarios, and recommend customized solutions.
Predicting Wealth™ by Data Points is a behavioral finance platform that analyzes client behaviors that have been scientifically proven to impact wealth accumulation over time. The platform gives advisors powerful analytics to strategically help clients improve behaviors to build wealth, and provides clients with personalized, developmental reports.
Through its assessment and reporting capabilities, Predicting Wealth™ allows advisors to actively engage clients in the wealth-building process and demonstrate value as a holistic planner. The system is built on four decades of data and the latest scientific research in the prediction of job performance from the field of industrial psychology, and calculates a Wealth Potential™ score, a composite score that reveals how likely a client is to build wealth based on financial behaviors, regardless of income, age, or percentage of inherited wealth.
Dashboard reporting allows advisors to assess coaching and development needs at an individual client level and across their entire client base.

Email, texts, cell phones, office phones, social media, busy calendars and the like have created disparate and complex communication channels with our clients. As a result, more and more technology has made it more and more troublesome in many ways to communicate with clients quickly and easily when their unique needs arise.
Team On-Demand from Ambitient, LLC is designed to simplify and consolidate all of these means of communication, while offering additional functionality that streamlines the client interaction process. It is a single tool that combines and simplifies phone, video conf, text and email, while tying in an advisor’s real time calendar availability.
As clients demands have evolved away from “quarterly investment meetings” to real time, on-demand service, this new tool will make it easy for advisors to meet all of their clients needs in a timely manner, while running an even more efficient practice.
EFC PLUS from College Affordability solves the student loan crisis by providing the first comprehensive college funding decision support system. Similar to the solution TurboTax provides for the IRS process, EFC PLUS generates the same customized answers for students and parents in the college funding and financial aid process.
Paying for college is the only major investment where a third party does not review the financial information for approval. Student debt exceeds 1.3 trillion dollars. The consumer needs better information to envision the college financial outcome.
EFC PLUS generates all of the financial aid projections by college, a customized cash flow to graduation, student loan structuring and loan repayment options. Our approach and solution is not just a calculator but includes a series of webinars to improve client’s decision process.
More About the FinTech Competition at #XYPN16
Criteria:
- Technology must be for financial advisors and support delivering financial planning services to Gen X and/or Gen Y clients
- To enter, you must meet one or more of the following requirements:
— launched in the last 12 months
— have less than $1 million in revenue
— be an existing company with a new feature that is substantially different from the parent company.
Benefits for 6 Finalists Chosen to Compete:
- 1 free passes to attend #XYPN16 and compete
- Free 5×5 booth space
Prize Package for the Competition Winner:
- Article on Kitces.com featuring the new technology
- Promotional video and feature on FPPad.com by Bill Winterberg
- Press release by a PR agency and facilitated media introductions to invited media members at conference
- #XYPNRadio podcast interview.